Biography
Since an unexpected introduction into Webmastering and Desktop Publishing electives as a teenager, I have been absorbed in the internet and all the elements that make it so influential to nearly every business today. In designing and developing for the web I discovered a way to blend my detail-oriented personality and artistic expression that would ultimately affect my life in countless ways.
Taking on freelance design contracts along the way to earning a Bachelor of Science in Business Administration (BSBA) with concentrations in Entrepreneurship and Marketing, I learned to adapt my education and unique skillset to build engaging business strategies and provide value to clients ranging from scrappy startups to Fortune 500 companies.
My passion for developing businesses and designing digital experiences matured during two years in a multimedia sales group at Ericsson. Working as a business analyst with a deep, technical background, I scripted and designed customer demonstrations that led to the $234M acquisition of the Mediaroom IPTV solution from Microsoft. Subsequent engineering and business development roles at Ericsson gave me invaluable experience in exhibition design for international trade shows, launching new, digital products, and designing custom web applications for Sprint, Boost Mobile, Ziosk, and Comcast accounting for millions of monthly online visitors.
I currently manage the independent creative agency Snacks Studio and continue to enjoy passing time creating delightful digital products.
Expertise
- Product and Feature Development
- Product Roadmapping
- Project Management
- Brand Development and Advertising
- Multimedia Campaigns
- Conversion Rate Optimization
- Content Strategy and Execution
- Business Development
- Website Design and Development
- Copywriting
- Competitive Analysis
- UX and Accessibility Guidance
- Technical Documentation
- Search Engine Optimization
- Exhibtion Marketing
- Usability Testing